In a bid to combine great literature with technology, publisher Penguin Books India has partnered Mobifusion, developer of mobile technologies, to bring books to the mobile platform.

The first three books on offer being: "The Joy in Loving: A Guide to Daily Living with Mother Teresa" compiled by Jaya Chaliha and Edward Le Joly; "The Path to Tranquillity" by Tibetan spiritual leader, the Dalai Lama; and "The Book of Prayer" edited by Renuka Narayanan. 

It is learnt that the initial focus will be on Indian consumers with plans for a global roll-out later on.

Commenting on the initiative, Genevieve Shore, global digital director of Penguin Group, said, "At Penguin, we aspire to make great literature in all its forms available to the widest possible audience, and this is a very significant step in that journey as we look to build a solid mobile reading community across India".

Adding to it, Pavan Mandhani, founder CEO of Mobifusion, said, "Indian mobile subscribers are demanding more branded, personalised, and localized content from their providers and Mobifusion is committed to actively supporting the needs of the country's users using our patented technologies".

The concept central to the effort is that a lot of mobile users also happen to be avid readers and this might be the best way for them to catch up on some happening literature while on the go.

Meanwhile, it's not clear as to which mobile service providers are going to be involved in this venture.

Source: Techtree.com